do you need a fresh set of eyeballs on your marketing strategy?

NOW is the time to take a look at what's working and what's not when it comes to marketing your business and positioning yourself as an industry leader.

My 90-minute marketing consultation calls will give you the clarity you need around your content strategy, brand messaging and how to attract your perfect clients so you generate more $$.


I was talking with a client the other day about whether or not to reschedule an event. This event required sponsorship underwriting and historically attracted hundreds of people. 

Then, Covid-19 hit. Sponsorship dollars are scarce and we doubt people will want to gather in large numbers.

Everything changed. 

Now, we are talking about whether or not to have our traditional event, do it differently, or scrap it altogether. It’s hard to think about doing things different, but as we all know – we’ve been forced to think about EVERYTHING different.

So, how do you pivot from doing things one way to another? There is one key concept I use when I need to look at issues through a fresh lens:

What are the key requirements and expectations in order to be successful?

Let’s break this down a bit.

Key Requirements: The essentials you need in place to accomplish an idea. 

Expectations: A belief that something should happen or be a certain way.

I know there are challenging times, but taking a few minutes to think through things and avoiding knee-jerk reactions will help you persevere.