Episode 17: Back to The Basics, Part 2: 4 Things You Need To Make Money on Social Media
Let me first say that before you get overwhelmed with some of the material I’m going to cover, please repeat: BRIEF IS BEST. SIMPLE IS GOOD. We are going to cover FOUR concepts:
- Pick Your Platform: Pick the ONE social media platform you feel your perfect clients are using and that’s where you need to focus your time and energy. Once you get used to being consistent on one platform, add another.
- What to Post Online: When thinking about what to post online, you'll want to consider content pillars. A content pillar is simply the areas of focus - those topics that your business covers in-depth. Think about these 2 questions when determining your content pillars: (1) Who is your audience and what do they want to hear from you? (2) How does your business help your audience?
- How to Post Online: The key to being successful in the online space is that you must be CONSISTENT. All posts should include these 3 components: (1) catchy hook (2) caption (3) call to action. The key to a successful posting strategy is VARIETY.
- Social Media Bio: All social media platforms have a section for your bio. This is where you include your name, a little about you and how people can find you (i.e., link to your website or opt-in for a "freebie").
Many business owners use the bio section to describe themselves in clever and "cutesy" ways. Don’t do this.
If you’re a business owner, you need to communicate with people online who you are, what you do and how you’re an expert in your niche.