Episode 19: Back to the Basics, Part 4: The Dinosaur In The Room Isn’t Email Marketing - It’s You
If you’re like so many clients I’ve talked to over the years, you may think email marketing is as dead as the dinosaur age… …and I’m here to tell you that is flawed thinking. You don’t own your social media platforms (Facebook & Google do…and they can shut down your account whenever they want), but you DO own your email list. Today, we are going to cover the 3 basic components you need to have in place to get in front and stay in front of your clients. Email Signature: Just like your social media platforms have a section for your bio, use that bio for your email signature. This is where you include your name, a little about you and how people can find you (i.e., link to your website or opt-in for a "freebie"). If you’re a business owner, you need to communicate with people online who you are, what you do and how you’re an expert in your niche. Email Marketing: Building an email list ensures your message gets in front of those people who want to hear from you regardless if there's an outage on Instagram. There are TWO steps you can take to get started with email marketing. (1) Pick an email marketing platform (ex. MailChimp) & (2) Email your list weekly with valuable content. Lead Magnet: Capturing customer email addresses can be challenging. People are very private with their emails. So, in order to capture those emails - you’ve got to have something REALLY awesome as a token for their email address…and we call this a lead magnet. A lead magnet is a free item or service given away in return for someone's email address. Think about your favorite retailer. You likely gave your email address in return for 30% off one item...that is a lead magnet. But, here's the catch to lead magnets: your lead magnet has got to be juicy enough (a FABULOUS deal or something really awesome for FREE) for someone to want to give you their email address. Follow on IG @heather_lisle for more tips.