Episode 22: How to Message & Market To a Tough Cookie with Special Guest, Keeley Hubbard
If you’ve ever had a client or colleague who seemed a bit intimidating…maybe even a little tough at times…they’re likely a D on the DiSC profile. They’re what we call a dominant type. These people want to WIN more than anything.
Communicating and selling to this personality type can be simple if you focus on a few key items:
- Give them info in sound bites. Short and sweet.
- If written, give it in bullet points
- Once a D has bought from you…STOP SELLING THEM. STOP TALKING. Transition to the close.
Today’s guest is Keeley Hubbard (my favorite D!), and we are getting down to business talking about how you can best message and market your business to the D type. To connect with Keeley, you can find her both on LinkedIn and Instagram:
Click HERE to grab the FREE mini-course, Mastering Your Messaging with DiSC.
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IG - heather_lisle