All Episodes
Episodes
Episode 17: Back to The Basics, Part 2: 4 Things You Need To Make Money on Social Media
Let me first say that before you get overwhelmed with some of the material I’m going to cover, please repeat: BRIEF IS BEST. SIMPLE IS GOOD. We are going to cover FOUR concepts:
Pick Your Platform: Pick the ONE...
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Episode 16: Back to the Basics Part 1: How to Connect With People Who Will Buy On Repeat
I’m sure some of you have heard marketing gurus online talk about why it’s important to understand who your perfect client is. In the beginning of launching my business, I watched a few videos about it and thought,...
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Episode 15: Your Pretty Logo Doesn’t Mean Much if You don’t Have A Good Message
Three tips to help communicate your unique brand position. Let’s cut to the chase. You’ve spent thousands of $$ on a logo, color palette and brand guide… ...and it’s BEAUTIFUL!!! But...and this is a BIG but… ...the...
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Episode 14: Not Where You Thought You’d Be Halfway Through the Year? Let’s Talk About What You Can Do To Fix It
Stop wasting time and lots of money by not doing a mid-year review to see what’s working and not working in your business from a marketing perspective. You likely tried some new things in your business this...
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Episode 13: Taking a Break Can Really Help Your Creativity
This is timely, I know…. But, let me tell you something - taking a break is exactly what you need when you’ve been going and going and not taking a minute to recharge. I’ll admit that I love a weekend getaway. It...
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Episode 12: Growing a Community = Cash in the Bank with Dana Malstaff
No matter what type of business you own, building community is critical to your success. If you’re a professional services provider and have participated in traditional face-to-face encounters (i.e., Chamber events,...
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Episode 11: How to Gain Confidence & Clarity with Your Messaging with Elizabeth de Moraes
When it comes to on-camera or on-stage interviews and appearances, it can be downright scary for a lot of us. The thought of pressing the “record” button was terrifying for me a few years ago! Why? Even though I am...
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Episode 10: What You Really Have To Do To Generate Leads
There is no magic pixie dust that will bring you qualified client prospects without any work on your end. If you want more clients, you’ve got to get out there and be visible to them… …and that takes consistency and...
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Episode 9: Using Instagram to Grow Your Business - Even If You’re New to the Platform or Been Using it for Years - with Emmy Cornwell
As business owners, we tend to feel as if we need to be on all the platforms doing all the things. But, in order to not burnout and be effective - you’ve got to focus on ONE platform…get really good at it…and then...
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Episode 8: You are Losing Money with Inconsistent and Unclear Messaging
I just came back from a big conference in Miami and had the opportunity to talk with several retail start-up businesses. One in particular had such an interesting story. The owner…an incredibly sharp, super talented...
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Episode 7: How to Maximize Sales using Video - with Will Koberg
You’re leaving serious cash on the table by not using video as a part of your marketing strategy. Will Koberg, Founder of the Will Koberg Real Estate Group, is the king when it comes to video and real estate. He’s...
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Episode 6: Don't Be Basic - Be Baller
Basic is boring, and it doesn’t sell. Do you… Look like everyone else out there in your industry or niche? Talk more about the services you offer versus the problems you solve? Regularly communicate to your potential...
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