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I’ve been working with a branding company the past few months. We’ve worked on logos and color palettes, and as much as I’ve enjoyed that part…I’ve really enjoyed working to develop my personal brand. 

What do I mean by ‘personal brand’? I’ve taken a deep dive articulating what’s important to me, my values, and ultimately, the type of client I want to attract. 

Vetting clients is simple if you know who you are and what you stand for. 

Through this process of identifying my core values, I kept circling back to relationships. I love people. I love meeting new people. I love cultivating relationships with friends, colleagues and clients I’ve had for years. For me, my entire business model revolves around my relationships.

I deeply value the people who bring joy to my life. That being said, I’m resolute on the types of people I bring into my circle. 

I want to share with you my 4-point checklist when determining if a new connection (personal or professional) will add value to my life.

There you have it…my relationship checklist in 4 bullet points! 

We all have those things we pay attention to and determine if we want to be around someone again, right? At least for me, I want to spend time with those people who fill my bucket and not empty it.