10 Secrets to Market & Sell to Anyone

communication communicator connector marketing messaging sell Jun 13, 2022

If you want to make money in your business, you’ve got to be an excellent communicator and connector. 

The problem with how people typically communicate and connect is they connect based on how THEY like to communicate…not necessarily how their perfect client will connect and communicate. 

If you’ve ever had a difficult time getting through to someone or connecting with someone at a deeper level, take a look at these 10 powerful communication and messaging secrets that will have you connecting with clients and closing deals on repeat.

In the language of DISC, we are talking about four different Styles. These four styles represent 100% of the population. The four styles are Dominance (D-Style: assertive, competitive and results-oriented), Influence (I-Style: persuasive, engaging and friendly), Steadiness (S-Style: compliant, great supporters and harmonious), and Conscientiousness (C-Style: analytical, organizer and very precise).

Secret 1 — When communicating with D-Styles, don’t waste their time. They are direct in their communication and want to accomplish things quickly.

Secret 2 — When communicating with I-Styles, expect to chat. They love to interact with people in open and engaging ways. Swap stories and opinions.

Secret 3 — When communicating with S-Styles, give them the opportunity to create routine and harmony in the situation. They are great at this.

Secret 4 — When communicating with C-Styles, deliver logic, data, facts, and information. Opinion is a waste of their time and yours.

Secret 5 — The D- and I-Styles prefer a fast pace, while the S- and C-Styles prefer a slower pace.

Secret 6 — The I- and S-Styles are open and relational, while the D- and C-Styles are guarded and task oriented. Make sure to respect their preference.

Secret 7 — Everyone can solve problems, but the higher intensity D-Styles are aggressive problem solvers. Give them the opportunity to save the day.

Secret 8 — When working with an I-Style, they can be emotional or intuitive. I-Styles choose to influence people with feelings, not facts. So don’t bore them with facts.

Secret 9 — The S-Style is an amazing listener and collaborator. Don’t expect them to share their opinion quickly. Respect this boundary and earn their trust.

Secret 10 — The C-Style is very cautious in their decision-making process. Learn to use their cautious style to carefully weigh options.