How to grow your business fast without chasing expensive money

Feb 28, 2022

You want to grow your business fast. You want more clients and money in the bank. Don’t we all?!

The downfall to growing fast is sometimes you end up chasing expensive money. 

What do I mean by that? 

If you have a client that paid $5,000 for your program or product and you’re on the phone with them or returning messages multiple times a day and they never seem happy or grateful about what you’re doing for them. That, my friend, is chasing expensive money. 

Sure, they paid you well, but you’re also spending a boatload of time (which is money!) on someone when you could’ve been serving a client who was a better fit.

Your message truly needs to reflect who you are, but it also requires you to connect with your potential client in a meaningful way too, especially if you want the perfect client versus anyone who will pay you.

One thing I do with my private clients is I have them take the DiSC assessment. 

First, I need to better understand who I’m working with…how do they best communicate and how will they best receive information.

Second, we both need to have a firm understanding of how they will be able to connect with their future clients in a way that feels good to them.

Let me tell you, I do NOT feel comfortable doing goofy dances on Instagram reels…that is NOT me. So, that style of content delivery won’t work for me. It’s not authentic, and it sure as heck doesn’t feel good.

Having awareness of who you are and how you can connect with potential clients will not only help you grow your business quickly, but you’ll grow your business with discernment and wisdom…which equates to clients who are a perfect fit for you and more money in the bank.

Take a look at the DiSC styles….which one are you? 

If you are a “D” style, you place emphasis on accomplishing results and “seeing the big picture.” You are confident, sometimes blunt, outspoken, and demanding.

If you are an “i” style, you place emphasis on influencing or persuading others. You tend to be enthusiastic, optimistic, open, trusting, and energetic.

If you are a “S” style, you place an emphasis on cooperation, sincerity, loyalty, and dependability. You tend to have calm, deliberate dispositions, and don’t like to be rushed.

If you are a “C” style, you place an emphasis on quality and accuracy, expertise and competency. They enjoy their independence, demand the details, and often fear being wrong.