You Talkin' To Me?Feb 21, 2022
Make sure you know WHO you are talking to and clearly articulate what you want them to do next in your messaging.
So often, I see businesses marketing to the masses…
…and I get that for some businesses…to a degree….
But, for your business, your messaging should be directed to only one person.
When you post a video on YouTube, TikTok or a social media post on Instagram, your video…your captions/copy should be directed as if you were speaking to ONE person.
When you have a clear understanding of the struggles and pain your perfect client is experiencing, you want to address that level of pain and talk about the solutions you offer.
For example, I’m working with a medical spa currently and we are getting ready to launch a skin laser service.
When I met with the owner, I asked, “Why do people come in to get this treatment?” The response was, “Some just want younger looking skin…some people want sun spots removed…some people are truly interested in ensuring their skin is overall healthy.”
Let’s dissect this a bit.
Say you want younger looking skin. Why is that? What is her ideal client telling herself when she’s looking in the mirror…seeing the age spots…seeing the wrinkles and sagging skin? REALLY…how is she talking to herself about how she looks?
I can tell you that she’s likely saying, “I used to look so good in my 20’s…I don’t even like to look at myself now. My skin sags so bad around my eyes that I look 80 and I’m 45…who would even think I’m attractive looking like that? No one would even look my way.”
See where I’m headed here?
Your messaging should reflect the pain your client is experiencing…what’s she’s REALLY saying to herself (not the glossed over BS).
When you’re launching an offer or kicking off a campaign, consider the following questions to ensure your messaging is spot-on accurate and will have your perfect clients begging to buy your product or service.
- What is my perfect client feeling about “X”?
- How does my perfect client really talk to herself about “X”? Real talk…not professional guru marketing speak.
- How does my product/service alleviate her pain?
Once you’ve identified the feelings and emotional connection, outline the solution and make it easy for your perfect client to connect with you/schedule with you/buy the product/etc.